Inhalt

Facts and Figures - Publishing / Media / Advertising

Standard Content Module
Based on some selected data, find out here about the importance of the publishing/media/advertising industry
listen
  • 170

     minutes/day TV usage time

    In 2024, Austrians spent an average of 170 minutes a day in front of the television.

  • 100

    tv stations

    Austrian households can receive an average of 100 stations, of which 80 are in German.

  • 3.5

    billion euros in turnover

    The book and publishing sector generates 3.5 billion euros in turnover and is thus the forth largest sector in the Austrian creative industry.

  • 1.2

    billion euros in exports

    The Austrian advertising industry generates around 1.2 billion euros in exports.

listen


PRINT 

Source: Austrian Circulation Control (ÖAK)
Circulation of the largest daily newspapers (Mon-Sat), 2025
Newspaper Der Standard Die Presse Kleine Zeitung Krone gesamt Kurier
Print circulation 49,973 46,415 205,560 510,867 98,048
Sold circulation 56,047 65,847 241,927 507,735 93.812


TV 

Source: ORF media research
Market shares of the leading TV stations in 2024
ORF2  20,9 %
ORF 1 10,1 %
ServusTV 5,3 %
ZDF 
4,6 %
RTL 3,5 %
VOX 3,4 %
ARD  3,2 %
ATV 2,5 %
PULS4 2,5 %
SAT1 2,2 %
PRO7 2,2 %


Last update : 2026-03-10