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Facts and Figures - Sports / Leisure

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Here are a few facts and figures about the Austrian industry: Sports/Leisure
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  • 1,667

    tourist guides

    In 2024, 1,667 people accredited tourists guides led tourists around Austria’s towns and cities.

  • 13.6%

    share of GDP

    Direct and indirect added value of the tourism and leisure industry accounted for 13.6% of Austrian GDP in 2024.

  • 46,296

    food service businesses

    The Tourism and Leisure Industry division of the WKÖ had 46,296 food service enterprises in 2024.

  • 80%

    export quota

    The export quota of the Austrian skiing industry was more than 80%.

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Source: WKO, Tourism and Leisure Industry federal division
Companies of the Austrian tourism and leisure industry in 2024
Food service enterprises 46,296
Leisure and sports enterprises 22,652
Hotel establishments 19,845
Cinema, cultural and amusement facilities 2,486
Travel agencies 2,314
Health sector businesses 2,252
Source: SpEA SportsEconAustria,  Das SportAustria-DATENVADEMECUM Edition 13 I December 2023 
Sport defined in economic terms Persons employedGross value added in EUR million
Statistical definition: sporting activities
(including the operation of sports facilities and other services)
approx. 22,860approx. 1,222 
Narrow definition: All activities which are inputs to sport
(i.e. all goods and services necessary for doing sport (trade and production of sporting goods) plus the Statistical Definition
approx. 109,641approx. 6,812 
Broad definition: All activities which require sport as an input (i.e. all goods and services related to a sport activity but without eing necessary for doing sport) plus the Narrow Definitionapprox. 353,794approx. 22,207
Source: Trend Top 500
The largest companies of the Austrian sports/leisure sector by net revenue in million euro (2024)  
Austria Puma Dassler GmbH 1,742.08
Intersport Österreich eGen. 773.00
Head Sport GmbH  442.77
KTM Fahrrad GmbH  424.95
Hervis Sport- und Mode GmbH 405.66
Intersport Austria GmbH 319.00
ANWR Sports Group (vormals Zentrasport), Sport 2000
310.00


Last update : 2025-09-29