A delegation of Austrian businesses spent three days inside the EMEA headquarters of Dublin's biggest tech firms, exploring how digital marketing and artificial intelligence are reshaping the way European companies reach their customers.
The annual "Zukunftsreise" (Future Trip), organised by ADVANTAGE AUSTRIA Dublin and supported by go-international, returned from 27 to 29 April 2026 with a programme built around one of the densest concentrations of digital infrastructure in Europe. Within a roughly two-kilometre stretch of the Grand Canal Docks, often referred to as the Silicon Docks, the delegation visited Microsoft, HubSpot, Google, Amazon Web Services, TikTok, Salesforce and LinkedIn, along with Portal at Trinity Innovation, the new gateway to entrepreneurship and industry partnerships at Trinity College Dublin.
For Austrian firms, the appeal of Dublin is straightforward. The city hosts the European headquarters of nearly every company shaping the global digital marketing stack, and the senior strategists, engineers and account leads who make those platforms work are based within walking distance of one another. Three days of back-to-back meetings give Austrian businesses something that no online briefing can replicate: direct exposure to the people building the tools they will be using over the next decade, and a clear sense of where the industry is moving on AI integration, agentic workflows and customer data platforms.
The programme was curated by Lukas Hetzendorfer, Head of Revenue Growth at Otago Online Consulting and a former Googler, with a closing session led by Martin Kaswurm, founder and CEO of the live-marketing agency Chaka2. The trip also included the ADVANTAGE AUSTRIA Dublin Spring Drinks reception at Portal, and a dinner at the residence of Austrian Ambassador Mag. Melitta Schubert.
Now in its established place on the calendar, the "Zukunftsreise" continues to be one of the most sought-after items in ADVANTAGE AUSTRIA Dublin's annual programme.
