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Global Business Barometer 2024

Austrian Businesses in Irish Market: key Insights from the 2024 Global Business Barometer

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The Global Business Barometer, conducted by ADVANTAGE AUSTRIA in collaboration with the Vienna University of Economics and Business, involves surveying Austrian companies abroad to evaluate their views on the business environment and market development. This survey provides valuable insights from Austrian subsidiaries around the world. 

According to the survey:

A majority of the companies anticipate that artificial intelligence (AI) will significantly enhance the development of their products and services in the next 12 months. They believe that AI will drive innovation, improve efficiency, and create new opportunities for growth and competitiveness in the Irish market.

50% of the companies surveyed expect Ireland’s economic situation to improve over the next 12 months.

The majority of the companies are optimistic about their financial performance, expecting their total turnover to increase over the next 12 months.

Respondents also face certain challenges affecting their operations, citing the increased use of economic sanctions, systemic rivalry between world powers, and the danger of decoupling between East and West, to name a few.

Despite these challenges, ADVANTAGE AUSTRIA’s support for Austrian companies in Ireland was praised by the majority of the surveyed companies, with involvement being rated as quite good.

Click on the link below to gain further insights on the survey.