The 43rd Seoul Food & Hotel Fair took place from June 10 to 13, 2025, at the KINTEX Exhibition Center near Seoul. This significant B2B event is the central meeting point for professionals in the food, beverage, and hospitality industries in South Korea. It serves as a platform for networking, discovering new products, and exploring the latest trends in the industry. This year, six Austrian companies showcased their high-quality specialties at the Austrian Pavilion, organized by Advantage Austria Seoul. The pavilion featured a diverse range of products, including meats and sausages, cheeses, salts, spices, and various wines from Austria. The participating companies were:
- Almi
- Frierss Fleisch- und Wurstspezialitäten
- Salinen Austria
- Sulzberger Käserebellen Sennerei
- Weingut Markus Huber
- Weinhandel Martin Cerny
The strong interest from Korean industry professionals once again highlighted the high potential of the Korean market for Austrian food products. The event provided an excellent opportunity for Austrian companies to establish and strengthen business relationships, gain insights into market demands, and showcase the unique qualities of their products.
Overall, the participation of Austrian companies at the Seoul Food & Hotel Fair 2025 was a resounding success, reinforcing the appeal and competitiveness of Austrian food products in the international market.
