The Next Big Thing: ADVANTAGE AUSTRIA is taking Austrian companies to Austin, USA, from 10-14 March 2023 for SXSW 2023

The festival is one of the creative sector’s most important events, presenting and discussing new digital developments, innovations and future trends.


South by Southwest (SXSW) is considered one of the world’s largest and most important happenings in the spheres of digital innovation, creativity and the future.

Taking “The Next Big Thing” as its motto, the event is casting an eye 10 years into the future, making thematic links across sectors from the IoT to blockchain, from marketing and medtech to the future of food, from smart manufacturing to the future of banking, and from the media & entertainment business to creative tech. The event will also be addressing a host of socially relevant questions about our digital future.

In addition to its conferences and trade exhibitions, this year’s SXSW will once again also be featuring festivals in film and music.