Inhalt

Facts and Figures

Standard Content Module
Based on some selected data, find out here about the importance of the publishing/media/advertising industry
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  • 192

     minutes/day TV usage time

    In 2018, Austrians spent an average of 192 minutes a day in front of the television.

  • 100

    tv stations

    Austrian households can receive an average of 100 stations, of which 80 are in German.

  • 3.8

    billion euros in turnover

    The book and publishing sector generates 3.8 billion euros in turnover and is thus the third largest sector in the Austrian creative industry.

  • 1

    billion euros in exports

    The Austrian advertising industry generates around 1 billion euros in exports.

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PRINT 

Source: Austrian Circulation Control (ÖAK)
Circulation of the largest daily newspapers (Mon-Sat), 2018
Newspaper Der Standard Die Presse Kleine Zeitung Krone gesamt Kurier
Print circulation 70,234 70,884 281,010 793,279 145,560
Sold circulation 56,016 68,150 278,850 703,795 119,934


TV 

Source: ORF media research
Market shares of the leading TV stations in 2018
ORF2   19.3%
ORF 1 10.9%
ZDF 4.3%
RTL 4.1%
PRO7  4.0%
VOX  3.7%
SAT1 3.6%
ATV 3.3%
PULS4 3.3%
ARD  3.1%
ServusTV  2.4%
Kabel1 2.3%
RTL II 1.8%

 

Last update : 08.10.2020