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BWT-Haier joint venture opens Smart Factory in Qingdao, China

Sino-Austrian cooperation for water refinement products sets the stage for expansion into Asian markets. 


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After two years of construction, on the 9th of June 2023, the Austrian water refinement specialist BWT and the Chinese Haier Group celebrated the opening of a new establishment in Qingdao, China. The joint venture has invested 60 million Euros to construct a smart factory covering an area of 60 000 m2 in the Sino-German Eco Park. The facility includes a logistics and distribution hub as well as a centre for research and development to jointly develop sustainable and innovative water purification solutions. The plant is scheduled to reach full capacity by 2025, when a total number of two million units will be produced each year, primarily serving Asian markets.  

BWT is a world leading specialist for water purification and refinement solutions. Headquartered in Mondsee, Upper Austria, the company has a 200-year history in a wide range of water cleaning products. BWT has focused on producing sustainable and ecological water purification and filtration appliances providing healthy, safe, and tasty water for the household, hospitality, biotech, pharmaceutical and public sector among others. 

Haier Group is a world leader in a wide range of household appliances. The company is headquartered in Qingdao, was founded in 1984 and rapidly developed into a global market leader in a wide range of innovative high-end products including air conditioners, washing machines, dryers, microwave ovens, computers, and televisions. According to Euromonitor, Haier has been ranked as the most recognized brand for household appliances for the 14th consecutive year. 

The joint venture is set to combine the know-how and expertise of BWT as well as the manufacturing, distribution, and logistics capabilities of Haier Group. BWT capitalises on the far-reaching distribution network of the joint venture partner in China, comprising 33 000 shops and 300 000 service technicians. The companies are planning on mutually developing new sustainable and innovative products by integrating water refinement technologies into the dishwashers, refrigerators, and washing machines of Haier. The new smart factory paves the way for an expansion into the rapidly growing Asian markets, providing healthy, safe, and sustainable water to new customers.