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Facts and Figures - Sports / Leisure

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Here are a few facts and figures about the Austrian industry: Sports/Leisure
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  • 1,533

    tourist guides

    In 2021, 1,533 people accredited tourists guides led tourists around Austria’s towns and cities.

  • 10.3%

    share of GDP

    Direct and indirect added value of the tourism and leisure industry accounted for 10.3% of Austrian GDP in 2021.

  • 47,571

    food service businesses

    The Tourism and Leisure Industry division of the WKÖ had 47,571 food service enterprises in 2021.

  • 80%

    export quota

    The export quota of the Austrian skiing industry was more than 80%.

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Source: WKO, Tourism and Leisure Industry federal division
Companies of the Austrian tourism and leisure industry in 2021
Food service enterprises 47,571
Leisure and sports enterprises 20,466
Hotel establishments 17,134
Cinema, cultural and amusement facilities 2,562
Travel agencies 2,391
Health sector businesses 2,164
Source: SpEA SportsEconAustria,  Das SportAustria-DATENVADEMECUM Edition 12 I July 2022 
Sport defined in economic terms Persons employed*)Gross value added in EUR million
Statistical definition: sporting activities 
(including the operation of sports facilities and other services)
approx. 26,986 (0.6%)approx. 1,637 
Narrow definition: All activities which are inputs to sport (i.e. all
goods and services necessary for doing sport (trade and production
of sporting goods) plus the Statistical Definition
approx. 120,176 (2.6%)approx. 7,527 
Broad definition: All activities which require sport as an input
(i.e. all goods and services related to a sport activity but without
being necessary for doing sport) plus the Narrow Definition
approx. 356,930 (7.7%)approx. 24,082
*) Number of persons employed in Austria‘s sport-related economy and their share in the working population in %
Source: Trend Top 500
The largest companies of the Austrian sports/leisure sector by net revenue in million euro (2021)  
Austria Puma Dassler GmbH 978.74
Zentrasport Österreich eGen. (Sport 2000 & Gigasport) 588.00
Intersport Österreich eGen. 585.00
Hervis Sport- und Mode GmbH 445.00
 KTM Fahrrad GmbH  430.00
Intersport Austria GmbH 328.78
Head Sport GmbH 309.80



Last update : 2022.12.12