Did you know that nearly 70% of China’s landscape is comprised of mountains (33%), plateaus (26%), and hills (10%)? These diverse geographical features, coupled with rich flora and fauna, provide ideal conditions for tourism and leisure activities. Moreover, the COVID-19 pandemic has significantly boosted the health-consciousness of the Chinese population, drawing more people towards nature. The recent 2022 Winter Olympics have further fueled interest in winter sports among Chinese enthusiasts. With the proliferation of new ski resorts, another exciting prospect emerges—the year-round utilization of resorts for outdoor sports activities such as hiking, climbing, mountain biking, and more.
Seizing the Opportunity:
The outdoor sports industry in China is still in its infancy but holds tremendous market potential. According to the Chinese government ‘s Development Plan for the Outdoor Sports Industry (2022 – 2025), the market volume of China ‘s outdoor sports sector is projected to reach 3 trillion CNY (approximately 414 billion USD) by 2025. For the first time, there’s a proposal to promote outdoor sports activities and support projects that align with the sustainable use of natural resources.
Join Us for an Insightful Webinar:
In collaboration with the go-international initiative—an endeavor by the Austrian Federal Ministry of Labor, Family and Youth, and the Commercial Section of the Austrian Embassy—we invite you to join us on April 9, 2024, for an hour-long webinar – conducted in both German and English – focused on the Chinese outdoor sports landscape. This event offers Austrian companies a unique opportunity to contribute expertise and solutions, shaping the sports and leisure market in China while engaging directly with industry experts during the interactive Q&A session.
Don't miss out on this invaluable opportunity to gain insights into one of China's fastest-growing sectors and explore avenues for collaboration and growth.
