The current trends and developments in Chinese (online) retail are on everyone's lips at the moment, which is why Advantage Austria Shanghai and Beijing have joined forces to organise a trip on the subject of "The Future of Retail in China and Beyond 2024".
In addition to exploring various retail concepts and flagship stores in Shanghai and Beijing, the trip participants delved into the various fast-growing Chinese e-commerce platforms, such as the instant delivery platform Meituan. Delivery of online orders within 30 minutes is already commonplace in China's major cities, and autonomous driving and drone delivery are in promising testing phases. The delegation also visited a number of different (social) e-commerce platforms such as DEWU, JD, Douyin and Pinduoduo. One theme that emerged both offline during the store visits and online across different platforms was the ubiquitous live streaming trend in China.
To introduce the theme, the first day of the Future Journey kicked off with two exciting expert presentations that shed light on key topics. Advantage Austria Shanghai is pleased to offer interested parties the video recordings of the two presentations via email.
- Topics: Macroeconomic Outlook, Chinese Consumers Today, Insights into the Chinese Retail Industry
Speakers: Mr. Michael Deng, Senior Partner for Consumer Goods and Retail at Deloitte Consulting Business
Language: English
- Topics: Overview of China's e-commerce & consumers, e-commerce & social media marketing and current social commerce trends in China
Speakers: Mr Damian Maib, Founder & CEO; and Mr Fabian Sinn, Managing Partner of Genuine German Shanghai
Language: German
The intensive week and the multitude of impressions undoubtedly provided the participants with deep insights into the latest retail trends in China's trend-setting metropolises, offering inspiration and food for thought.
Further Information:
For any questions or concerns regarding the event and the Future of Retail in China, please contact Advantage Austria Beijing at peking@wko.at or Advantage Austria Shanghai at shanghai@wko.at.
