Live-Stream presentation of Austrian consumer goods at the official TMall Global channel

Over 50,000 viewers joined the interactive live-shopping-show


As a warm-up to the upcoming shopping festival around Double Eleven, Advantage Austria Beijing organized a special Austria live-stream-shopping show on November, 3rd. One hour of shopping-prime-time was specifically dedicated to high-quality Austrian consumer goods on the official Tmall Global channel. 

6 Austrian companies with an existing presence on Tmall Global joined the show and participants could interact and purchase products of the following companies:

  • HEFEL Textil GmbH – Austrian century-old bedding brand known for its pure natural products. HEFEL is the only fully integrated bedding manufacturer in the world with a complete industrial chain, including weaving, finishing, carding, quilting, design, and manufacturing. 
  • MAM Babyartikel GmbH – mambaby is a well-known brand of baby products from Austria, which has become one of the leading brands in the mother and baby market. 
  • Rauch Fruchtsäfte GmbH & Co OG is a well-established fruit juice company in Europe, known for its high-quality raw materials and products. Its juices are exported to more than 100 countries around the world. 
  • MONA Naturprodukte GmbH – a leading Austrian company in the organic and natural food market. The company's JOYA brand is famous for its pure natural plant drinks: sugar-free, low-fat, rich in protein.  
  • Vossen GmbH & Co. KG is a famous high-end home textile brand in Europe. Its towel-related series products are all made of pure organic cotton as raw material, which are antibacterial, highly absorbent, and skin-friendly. 
  • Hipp Austria GmbH is a baby food company with a history of more than 110 years. Hipp has been committed to strictly selecting organic raw materials and producing high-quality products, to allow children to grow up naturally and healthy.

The KOL (Key Opinion Leader) and a representative of the Advantage Austria office in Beijing presented and tested their products live. Over 50,000 viewers were registered, and many Austrian goods landed in numerous shopping carts on this evening.