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#TasteofAustria at SIAL Shanghai 2025

SIAL 2025, one of the world’s leading food trade fairs, took place from May 19–21 in Shanghai. 
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With 5,000+ exhibitors from 75 countries and 200,000+ visitors from around the globe, it’s one of Asia’s biggest food exhibitions.

For the second time, Austria was represented with a small exhibition booth organized by ADVANTAGE AUSTRIA Shanghai.

Austria’s food & beverage industry is rooted in a tradition of quality and sustainability. Fresh air, green meadows, and clean alpine water form the basis for our natural and healthy products – making Austria a leader in organic farming in the EU.

Austrian food is in high demand worldwide – 2 out of every 3 products are exported! From milk, baby food, fruit juices and coffee to chocolates, spices, energy drinks and wine, Austrian brands are gaining traction in the Chinese market.

Which is why, top brands such as Verival, Kotanyi, Red Bull, Hipp as well as high-quality liquor and non-alcoholic wine from Horvath’s and THEZERO received great interest from international trade visitors.

With its commitment to excellence and innovation, Austria continues to win the hearts (and taste buds) of Chinese consumers! 

Are you interested in Austrian food and beverages?

Fell free to contact us by phone +86 21 6289 7123 or by email under shanghai@advantageaustria.org.