From November 12 to 14, the FHC ProWine in Shanghai once again opened its doors to domestic and foreign exhibitors. For this reason, Marion Tschernutter (AW Food/Retail/Consumer Goods) organized the participation in the leading trade fair in the food and beverage sector, where 16 Austrian companies from all over Austria were represented. The participation proved to be a perfect opportunity to showcase the variety and quality of Austrian products and to establish promising business contacts in the Chinese market.
In addition to the successful participation in the fair, the networking reception on the second day of the exhibition organised by ADVANTAGE AUSTRIA Shanghai provided a valuable opportunity for the exhibiting companies to exchange and strengthen the business contacts made during the fair. The evening was also a great opportunity to deepen the contacts made during the recently held Marketplace Austria in Vienna. The evening event was opened with the recently released "Taste of Austria" image video, which visualises the highlights of the Austrian food and beverage industry. Chris Yorke, Managing Director of Austrian Wine Marketing (ÖWM), then followed with a presentation about Austrian wine and introduced his new colleague Dominik Braun from the international team at Austrian Wine Marketing (ÖWM).
