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Facts and Figures - Publishing / Media / Advertising

Standard Content Module

Based on some selected data, find out here about the importance of the publishing/media/advertising industry

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  • 165

     minutes/day TV usage time

    In 2025, Austrians spent an average of 165 minutes a day in front of the television.

  • 100

    tv stations

    Austrian households can receive an average of 100 stations, of which 80 are in German.

  • 3.5

    billion euros in turnover

    The book and publishing sector generates 3.5 billion euros in turnover and is thus the forth largest sector in the Austrian creative industry.

  • 1.2

    billion euros in exports

    The Austrian advertising industry generates around 1.2 billion euros in exports.

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PRINT 

Source: Austrian Circulation Control (ÖAK)
Circulation of the largest daily newspapers (Mon-Sat), 2025
Newspaper Der Standard Die Presse Kleine Zeitung Krone gesamt Kurier
Print circulation 49,973 46,415 205,560 510,867 98,048
Sold circulation 56,047 65,847 241,927 507,735 93.812


TV 

Source: ORF media research
Market shares of the leading TV stations in 2025
ORF2  20,8 %
ORF 1 10,8 %
ServusTV 4,7 %
ZDF 
4,5 %
RTL 3,7 %
VOX 3,6 %
ARD  3,1 %
PULS4  2,7 %
ATV
2,6 %
SAT1 2,3 %
PRO7 2,3 %


Last update : 2026-04-24