From 12th to 14th November 2025, FHC ProWine Shanghai - one of the most important international trade fairs in Asia for food, beverages, and hospitality equipment – once again welcomed a diverse array of local and global exhibitors. Marion Tschernutter (Industry Manager of ADVANTAGE AUSTRIA Food/Retail/Consumer Goods) organised the participation of ten Austrian companies from different regions of Austria at this leading trade show. Their presence not only highlighted the richness and excellence of Austrian products, but also fostered promising partnerships within the vibrant Chinese market.
On the opening day of the trade fair, Christian Fuchssteiner (Head of ADAVANTAGE AUSTRIA Shanghai) was interviewed by CGTN (China Global Television Network of CCTV), during which he praised Austria's innovative culinary offerings and the distinctive delicacies of the renowned “delicatessen shop Austria”.
Alongside their successful participation in the trade fair, Austrian exhibitors and Chinese importers, who had previously participated in “Marketplace Austria for F&B” in Vienna in October 2025, were invited to a special edition of the “Austrian Business Circle”. This exclusive event, organised by ADVANTAGE AUSTRIA Shanghai, provided a valuable opportunity to strengthen commercial ties within the dynamic food and beverage industry.
