Austrian Grand Wine Tasting in Seoul

2023.11.21

Advantage Austria Seoul and the Austrian Wine Marketing Board jointly organised Grand Austrian Wine Tasting

On November 16, Advantage Austria Seoul and the Austrian Wine Marketing Board jointly organised a Grand Austrian Wine Tasting for the Korean market at the Four Seasons Hotel Seoul.

Photo> from the left-handed side: Emanuel Lehner-Telič (Head of Markets Asia-Pacific - ANTO), Christopher Yorke (CEO - Austrian Wine Marketing Board), Wolfgang Köstinger (Trade Commissioner - Advantage Austria), Astrid Steharnig-Staudinger (CEO - ANTO), Helene Scheidl (Team lead Markets International - Austrian Wine Austrian Wine Marketing Board), David Jaritsch (Deputy of Trade Commissioner - Advantage Austria)

At this event, importers of Austrian wine met numerous professional buyers, such as representatives of upscale hotels and restaurants as well as wine retailers. For the first time ever, the visitors had the chance to get in touch with all 28 importers of Austrian wine in Korea and to taste wines from more than 60 Austrian wineries. Furthermore, a masterclass took place, where selected participants were given detailed insights into wine-growing regions and grape varieties in Austria. At the same time, the Austrian National Tourist Office (ANTO) organised the "Austrian Travel Seminar" to promote Austria as a travel destination. Following the two events the Austrian Ambassador in Seoul, Mr. Wolfgang Angerholzer, hosted a reception where the guests had an opportunity to network with representatives from the Korean business community.

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