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GO SEOUL 2025: Six Austrian startups embarked on a journey to explore the Korean market

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A group of six selected Austrian startups visited South Korea from 22nd to 27th of June 2025 during the GO SEOUL program, which was jointly organized by ADVANTAGE AUSTRIA Seoul and the Global Incubator Network Austria (GIN) to connect the participating startups with the Korean startup ecosystem. In customized workshops, the participants received valuable information on Korean business culture and the local startup ecosystem. Equipped with this knowledge, numerous individual B2B meetings were held over the course of the week, which were organized and accompanied by the team of ADVANTAGE AUSTRIA Seoul. The participating companies were given the opportunity to make numerous contacts with potential partners and customers, get in touch with Korean tech giants and present themselves to potential investors. At the highlight of the week, the “Austrian Startup Night” networking event, over 70 participants from both startup ecosystems came together to network and exchange ideas in a relaxed atmosphere.

On June 26 and 27, the participating startups were able to present themselves to nearly 25,000 visitors at individual booths at NEXTRISE, the largest startup fair in the country. In addition to the Austrian startups, Réka Artner (Team Leader BOLD Community, Austrian Federal Economic Chamber) and Matthias Adelwöhrer (Director Asia, Austrian Business Agency) also took the opportunity to establish important contacts with the innovative startup ecosystem in Korea during the week of NEXTRISE. Overall, this intensive week once again demonstrated the great potential for collaboration between Austria and Korea in the areas of startups and innovation.

(Photo Copyright: Hyuk SHIN)