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Museum Technology in China: Market Opportunities for Austrian Companies

Hybrid Austrian Showcase: Austrian Technology for China's Innovative Museums

© ADVANTAGE AUSTRIA
© ADVANTAGE AUSTRIA
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On November 29, ADVANTAGE AUSTRIA Shanghai hosted a hybrid Austria Showcase “Austrian Technology for China's Innovative Museums” at the Zotter Chocolate Museum Shanghai. 7 Austrian companies presented their creative, innovative, and intelligent museum technologies to a well-mixed and top-class Chinese professional audience on site, who came from the fields of museums, galleries, and museum construction projects. In addition to inspiring presentations and fruitful B2B conversations, the networking dinner afterwards offered around 50 guests opportunities for idea exchange about concrete market opportunities and potential collaborations. 

For an overview of 7 participating Austrian companies below: 

Ars Electronica Linz GmbH & Co KG creates and implements interactive and multisensory worlds of experience. It develops creative, individualized solutions for public exhibitions, trade shows etc. 

Artivive GmbH is a Viennese start-up creating an AR world of integrated art and technology experience. Artivive has developed an innovative augmented reality tool for museums and artists. 

Axess AG is an international provider of innovative ticketing and access solutions focused on enhanced customer experience. Business fields are focused on leisure and touristic transport etc. 

Bildwerk Media OG is an interdisciplinary studio in the heart of Vienna that combines visual art, interactive design and cutting-edge technologies to create smart multimedia experiences in physical space. 

COOP HIMMELB(L)AU is working on a wide range of international projects and is globally recognized for its innovative design approach and stands for design that is dynamic, multi-layered, and complex. 

Kraftwerk Living Technologies is one of the leading companies in the field of professional integrated media technology solutions. They combine and synchronize high-quality systems to provide tailor-made overall solutions. 

NOUS Wissensmanagement GmbH with over 200 projects implemented is one of Europe's leading providers in the field of App development, mobile guides, immersive experiences etc.


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Market opportunities for Austrian companies 

China is home to more than 6,000 museums and one of the countries with the most museums worldwide! In the recent years, cultural awareness and the pursuit of cultural experiences have grown strongly in China. The experience consumption (“体验性消费”) is therefore booming and being actively promoted by the government. Also, cultural and entertainment facilities upgrade by means of digital and interactive technology has been emphasized in the official planning. This is going to open up plenty of market opportunities for Austrian companies, especially for new technologies in the fields of museums, building technology and entertainment. The young Chinese culture tech-industry will also benefit from the international cooperation to meet the massively increasing domestic demand.


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Focus on Creative Industries in Shanghai

The promotion of the creative industries and Austrian museum technology has been a focus of ADVANTAGE AUSTRIA Shanghai for years. We are supporting companies and organizations in opening new markets and establishing valuable contacts. In China, there are already the first successful examples of cooperation projects in the field of museum technology, but the potential of this challenging market is far from exhausted for Austrian players! ADVANTAGE AUSTRIA Shanghai will continue to focus on the creative industries in China and is your first contact in this sector. 

Do you have any further questions? Please do not hesitate to contact ADVANTAGE AUSTRIA Shanghai at shanghai@advantageaustria.org!