With an export ratio greater than 80%, Austria is a key player in the winter sports industry and a technology and global market leader in a host of fields. The results of excellent project planning and infrastructure development by companies from Austria can be seen in everything from cutting-edge cable-car systems through structures that provide protection against the might of Alpine natural forces to bespoke skis and smart clothes. Austria boasts a long tradition in ski sports in particular – half of all skis sold for Alpine skiing are manufactured by an Austrian brand.
Sustainability has a particular meaning in winter sports. Snow machines that run on renewable energy, skiing areas that operate on a climate-neutral basis, a focus on the circular economy that involves e.g. reusing cable-car systems or a brand of gloves that is 100% carbon-neutral: all these are just a few instances that prove winter sports and sustainability need not be a contradiction in terms.
Austrian specialists are working on solutions that will shape the future of ski sports, incorporating improvements and developing new trends with a focus on making use of Alpine areas for a wide range of leisure activities.
Every winter sports area and every region needs suitable infrastructure and a reliable partner to be successful. With everything from dependable, modern and user-friendly access systems to easily accessible moving carpet lifts and protective measures against Alpine dangers – worked up from the project management stage to final installation – along with digital option such as smart apps, the world of innovative Alpine technologies is a wide one and Austria is a strong partner in all these fields.
You can find out more about the wide range of products available from Austrian entrepreneurs in the winter sports sector and the expertise that has made Austria a global leader in the latest FRESH VIEW magazine, Winter Sports.
