Sial 2024, one of the world's leading food trade fairs, took place from 28th to 30th may in shanghai. More than 5,000 exhibitors from 75 countries and over 175,000 trade visitors from 110 countries and regions took part in the 60th edition of the fair.
For the first time, a small austrian stand was also represented at the fair, which was organized by the advantage austria shanghai team. Austrian brands such as Hipp, Darbo, Kontayi, Salzburg milk, Wartburg, Happy cow, Zotter, Julius Meinl, Red Bull and various austrian wine brands were extremely popular with international trade visitors. To increase the stand's reach and online sales figures, one of the participating companies even organised a live streaming directly at the stand.
For the first time, a small austrian stand was also represented at the fair, which was organized by the advantage austria shanghai team. Austrian brands such as Hipp, Darbo, Kontayi, Salzburg milk, Wartburg, Happy cow, Zotter, Julius Meinl, Red Bull and various austrian wine brands were extremely popular with international trade visitors. To increase the stand's reach and online sales figures, one of the participating companies even organised a live streaming directly at the stand.
