Key findings of the Global Business Barometer Vietnam 2023
- Temporary declining external and domestic demand and a downturn in multiple domestic sectors have hit business in Vietnam. 85 % of Austrian investors believe the business climate in Vietnam has worsened in 2023, but they remain optimistic for 2024.
- Political stability in Vietnam is still considered a pull factor, but geoeconomic developments may jeopardize Vietnam’s position in the medium term.
- Bureaucracy and red tape remain key issues on the regulatory level, whereas labour costs are considered still attractive.
- Comparatively low purchasing power and cautious spending in 2023 are perceived as a market barrier.
- Communication with regulatory decision-makers and involvement of ADVANTAGE AUSTRIA are key to enforce company interests in Vietnam.
For the complete survey, please refer to the "Downloads" section.
