Facts and Figures - Sports / Leisure

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Here are a few facts and figures about the Austrian industry: Sports/Leisure
  • 1,533

    tourist guides

    In 2021, 1,533 people accredited tourists guides led tourists around Austria’s towns and cities.

  • 5.5%

    share of GDP

    Direct and indirect added value of the tourism and leisure industry accounted for 5.5% of Austrian GDP in 2020.

  • 47,385

    food service businesses

    The Tourism and Leisure Industry division of the WKÖ had 47,385 food service enterprises in 2021.

  • 80%

    export quota

    The export quota of the Austrian skiing industry was more than 80%.


Source: WKO, Tourism and Leisure Industry federal division
Companies of the Austrian tourism and leisure industry in 2021
Food service enterprises 47,385
Leisure and sports enterprises 20,179
Hotel establishments 16,620
Cinema, cultural and amusement facilities 2,621
Travel agencies 2,421
Health sector businesses 2,162
Source: SpEA SportsEconAustria,  Das SportAustria-DATENVADEMECUM Edition 10 I März 2019 
Sport defined in economic terms Persons employed*)Gross value added in EUR million

Statistical definition: sporting activities 
(including the operation of sports facilities and other services)

approx. 23,210(0.56%)approx. 1,234.1 

Narrow definition: All activities which are inputs to sport (i.e. all
goods and services necessary for doing sport (trade and production
of sporting goods) plus the Statistical Definition

approx. 158,340(3.82%)approx. 8,786.6 
Broad definition: All activities which require sport as an input
(i.e. all goods and services related to a sport activity but without
being necessary for doing sport) plus the Narrow Definition
approx. 295,324 (7.13%)approx. 18,087.2
*) Number of persons employed in Austria‘s sport-related economy and their share in the working population in %
Source: Trend Top 500
The largest companies of the Austrian sports/leisure sector by net revenue in million euro (2020)  
Austria Puma Dassler GmbH 690.11
Intersport Österreich eGen. 645.00
Zentrasport Österreich eGen. (Sport 2000 & Gigasport) 530.00
Hervis Sport- und Mode GmbH 389.00
 KTM Fahrrad GmbH  350.00
Intersport Austria GmbH 297.82
Head Sport GmbH 266.70

Last update : 2022-09-13