Every year, ADVANTAGE AUSTRIA, in cooperation with the Vienna University of Business and Economics, conducts a global survey among Austrian subsidiaries to assess the business climate and expectations for the coming year. For Albania the respondents view the overall environment as stable with a slightly positive tilt, while still facing notable structural challenges.
In 2025, 74% of Austrian subsidiaries in Albania described the economic situation as unchanged compared to the previous year. Meanwhile, 16% reported an improvement and 10% a deterioration. This reflects a slightly more optimistic perception than the overall global economic sentiment (16% improved, 63% unchanged, 21% deteriorated). Regarding company performance, most respondents indicated that investment levels, total turnover, order books, and capacity utilization either remained the same or declined in 2025.
Expectations for 2026 present a mixed but mostly stable picture. A majority of subsidiaries (58%) expect the business environment to remain unchanged, while 21% anticipate an improvement and an equal share foresee a downturn. Most companies also expect their turnover, workforce, investment plans, and order volumes to remain stable, although views on capacity utilization vary.
Considering market related topics, respondents rated digitalisation (95% good/very good) and employment law (84% good/very good) positively. Key challenges remain in fighting crime and corruption (79% bad/very bad), the availability of qualified labour (79% bad/very bad), and legal certainty (74% bad/very bad). Current military conflicts and geopolitical tensions (37%), discrimination against foreign companies (26%), and protectionism (26%) are seen as the greatest external risks. Sustainability and AI adoption are gaining importance across Austrian subsidiaries in Albania.
All survey results and detailed analyses can be found below. If you have any questions, please contact tirana@advantageaustria.org.
