ADVANTAGE AUSTRIA has once again delved into the perspectives of Austrian companies operating abroad to discern their sentiments on business landscapes and local economic trajectories: the results of the 2024 Global Business Barometer are in. With an impressive participation from over 13,000 branches across 76 countries, this year's findings carry significant weight. Notably, this year for the first time, the study has been scientifically supervised by the Institute for International Business at Vienna University of Economics and Business.
Despite facing various global challenges, respondents generally maintain a positive outlook on business conditions across various nations. Confidence in the performance of crucial business metrics remains stable, with only a minority of companies bracing for a downturn. However, challenges persist in terms of labor availability.
Projections reveal notable regional disparities, with Asia emerging as the region with them most optimistic outlook amidst the broader landscape.
More detailed information and graphs are available from the Executive Summary of the Global Business Barometer 2024 (English) (PDF, 0.2MB) .
