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Global Business Barometer survey Vietnam 2024

Together with the Vienna University of Economics and Business, ADVANTAGE AUSTRIA conducts an annual survey among Austrian subsidiaries around the globe in order to assess the business climate in each country: the Global Business Barometer.


In October 2024, we asked Austrian investors in Vietnam to complete this survey. Here are the results! In a nutshell: Investors expect to increase their business in 2025 after a somewhat sluggish year 2024. The country is considered stable, but external and internal challenges have not gone away and continue to pose risks to Austrian business in Vietnam.

© ADVANTAGE AUSTRIA
© ADVANTAGE AUSTRIA
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Key findings of the Global Business Barometer Vietnam 2024

  • A majority of Austrian investors believe the business climate in Vietnam has remained the same in 2024, but they remain optimistic for 2025. Most investors expect order intakes, turnovers and capacity utilization to improve throughout the next 12 months.
  • Labour costs and availablility remain pull factors. However, the lack of infrastructure, financing capacity and raw materials are persistent challenges.
  • Bureaucracy and red tape remain key issues on the regulatory level, while political stability is still considered satisfactory.
  • The Russia-Ukraine war is perceived as the greatest risk to the operations of Austrian investors in Vietnam, followed by protectionism and shifting trade flows.
  • Judicial protection and involvement of ADVANTAGE AUSTRIA are key to enforce company interests in Vietnam, while the effectiveness of communication with local decision-makers has decreased in the eyes of Austrian investors.

To access the complete survey, please refer to the "Downloads" section.