Avant-Première Music + Media Market Vienna 2021 - the international marketplace for the cultural and music film sector will be held online 15–18 February 2021

Avant Première Music + Media Market is the annual global marketplace for the cultural and music film sector, as well as a B2B event for experts and decision makers for this specialised industry. This year’s virtual event, hosted by the b2match online platform, will take place 15–18 February. Avant Première is organised by IMZ International Music + Media Centre and the 2021 event will be the first to be run in cooperation with ADVANTAGE AUSTRIA.


Avant Première is an ideal stage for representatives of public/private and private broadcasters, streaming and VOD platforms, production and marketing companies, music labels, online services providers and cultural institutions from all over to world to expand their networks, open up new business opportunities and showcase their services.

The highpoint of the programme is the Avant Première screenings, in which participants are treated to an exclusive advance peek at 560 current productions, including concert and dance recordings, artist portraits, and documentary films. There will then be an opportunity to negotiate for broadcasting rights.

In addition to the screenings, Avant Première also boasts a conference program that has been tailored to the specific needs of the sector, providing valuable insights. The presentation formats include lectures and panel discussions on cutting-edge topics, matchmaking formats and exhibition options.