European Deli is an Austrian-American, family-owned company dedicated to bringing the authentic flavors and traditions of Europe to customers across the United States.
In 2025, the Bauer family, owners of Chicago-based Wein-Bauer Imports, acquired European Deli, expanding a family legacy that began when founder Manfred Bauer, a third-generation Austrian winemaker, left his family's vineyard in Austria in 1980 with a vision of introducing European craftsmanship and quality to the American market. After decades of importing fine wines, the Bauer family is now applying that same philosophy to Europe's finest specialty foods.
Today, Austrian and German products remain at the heart of the European Deli portfolio. The company works directly with family-owned producers whose recipes and traditions have been preserved for generations, helping introduce authentic regional specialties to American consumers. Signature Austrian brands include Gölles, producer of award-winning Styrian Pumpkin Seed Oil and artisan fruit vinegars; Pischinger, creator of Vienna's iconic layered hazelnut wafer cakes first introduced in 1881; Hofbauer, known for premium Alpine-inspired filled chocolates; and Staud's Wien, maker of traditional Austrian fruit preserves, jams, and delicacies found in cafés and breakfast tables throughout Austria. European Deli is also one of the official U.S. importers of Lebkuchen Schmidt, preserving the centuries-old tradition of authentic Nürnberger Lebkuchen for American families each holiday season.
Beyond confectionery, European Deli offers an extensive collection of traditional grocery products, authentic mustards, preserves, cooking oils, vinegars, baking ingredients, beverages, Austrian glassware, kitchen essentials, and carefully selected European lifestyle and wellness products, many of which are rarely available through conventional U.S. retailers.
By connecting American consumers with authentic products from family-owned European producers, European Deli continues to preserve culinary traditions while creating new opportunities for Austrian brands to grow in the United States. The Bauer family's mission remains unchanged: to share the quality, heritage, and craftsmanship of Europe with a new generation of American customers.
