AWE features an expo floor with hundreds of exhibitors where participants experience the latest demos from leading companies and startups. This includes personal AI, physical AI, and robotics, as well as the full spatial spectrum—from AI smartglasses to Augmented Reality (AR), Mixed Reality (MR), and Virtual Reality (VR).
AWE is a key platform for international exchange—and at the same time an exciting glimpse into the technologies shaping the economy of tomorrow. Alongside discussions on global markets and strategies, it became clear on-site how strongly innovation and technology are driving international collaboration.
Last month, we had the opportunity to attend, gain valuable insights, and connect with great people in Long Beach, California. What stood out in particular was the strong focus on future technologies such as automation, digitalization, and smart industrial solutions, which are increasingly becoming part of global value chains.
A special thank you to Nate Harper, one of the organizers, for delivering such a well-executed and forward-looking event.
It was also a pleasure to exchange with Arne Schönleben from Svarmony, especially on topics related to innovation, technology, and international scaling.
It became especially clear how closely technological innovation and international business development are interconnected today.
