ADVANTAGE AUSTRIA USA representatives in New York and Washington D.C. joined the Opening Ceremony of the new Red Bull, RAUCH Fruchtsäfte, and Ball Corporation integrated beverage campus in Concord, North Carolina!
With an investment of $1.6 billion, this state-of-the-art facility will create 700 new jobs and, once fully operational, produce up to 3 billion cans annually. It represents the trio’s second major U.S. campus after Glendale, Arizona, and stands as a model for efficient, sustainable, and localized production. By clustering manufacturing, co-packing, and distribution on one campus, the companies are reducing transport needs, strengthening supply chains, and ensuring that North American market demand is met directly.
For ADVANTAGE AUSTRIA, it is exciting to see one of Austria’s premier global brands expand its U.S. presence - together with its trusted Austrian partner Rauch and the iconic U.S. company Ball Corporation. This combination of leading brands on both sides of the Atlantic is shaped for long-term success. We are proud to celebrate this milestone alongside Austrian partners and community leaders in North Carolina.
Red Bull Gives You Wiiings!
With an investment of $1.6 billion, this state-of-the-art facility will create 700 new jobs and, once fully operational, produce up to 3 billion cans annually. It represents the trio’s second major U.S. campus after Glendale, Arizona, and stands as a model for efficient, sustainable, and localized production. By clustering manufacturing, co-packing, and distribution on one campus, the companies are reducing transport needs, strengthening supply chains, and ensuring that North American market demand is met directly.
For ADVANTAGE AUSTRIA, it is exciting to see one of Austria’s premier global brands expand its U.S. presence - together with its trusted Austrian partner Rauch and the iconic U.S. company Ball Corporation. This combination of leading brands on both sides of the Atlantic is shaped for long-term success. We are proud to celebrate this milestone alongside Austrian partners and community leaders in North Carolina.
Red Bull Gives You Wiiings!
