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#UKICONICPROJECTS

Discover the Austrian Excellence behind renowned British projects. Find out more about #UKICONICPROJECTS and how Austria's Hidden Champions can support your next ingenious venture.  

© #UKiconicprojects
© #UKiconicprojects
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Guess Who...

  • designed the exquisite Dining Hall at Harrods? Umdasch Storemakers.
  • installed the state-of-the-art solar roof at King’s Cross Station? Fronius UK.
  • built the magnificent glass roof at the British Museum's Great Court? Waagner Biro.
  • created the world's favorite energy drink? Red Bull.
  • designed the Desk without legs for Baker McKenzie? Bene   

Yes, they are all MADE IN AUSTRIA, and the list goes on!

take a look at the Austrian Hall of Fame >>>


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Latest edition - austrian wine 

Art in a bottle 
Austrian wine is more than a drink—it’s a masterpiece in every glass. Meticulously crafted from a rich mosaic of grape varieties and terroirs, each bottle reflects the harmony of nature, skill, and imagination. Like a fine painting, Austrian wine balances structure and expression, offering a sensory experience that speaks to both tradition and creative flair.  The perfect blend of craft, tradition, and creativity. Just as the world of art is filled with diverse styles, from bold expressionism to delicate watercolours, wine offers its spectrum of flavours and textures.

Tradition embraced & innovation uncorked
Rooted in centuries of winemaking heritage, Austria continues to push boundaries with bold innovation. From sustainable viticulture and organic practices, Austrian winemaking is defined by both tradition and forward-thinking. Today, a new generation of skilled young winemakers are reimagining classic styles, expertly blending heritage with innovation to shape the future of Austrian wine.  


Hear what wine professionals say 

Austrian Wine - watch the video
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5 fascinating facts about Austrian wine you probably didn’t know

Austria’s wine culture is brimming with innovation, history, and diversity. Here are five standout facts about Austrian wine that might surprise and inspire wine lovers everywhere.

2024 saw an Austrian Winner at the Champagne & Sparkling Championships

In a testament to quality and craftsmanship, Austria’s Kolm Winery triumphed at the 2024 Champagne & Sparkling Wine World Championships. Their award-winning sparkling wines stand out for their fresh, aromatic profile, achieved by harvesting the best grapes slightly earlier.

 A leader in sustainable and organic viticulture

Sustainability is at the heart of Austrian wine production. Nearly 12,000 hectares—27% of the country’s vineyards—are certified under the rigorous “Sustainable Austria” program. Austria also excels in organic practices, with 25% of vineyards organically certified.

 Unparalleled grape variety

Austria’s vineyards host an extraordinary 42 grape varieties, blending international favourites like Riesling and Merlot with unique local stars such as Grüner Veltliner, Blaufränkisch, and Rotgipfler. Indigenous varieties, many of which have ancient origins, tell the story of Austria’s rich winemaking heritage.

 The world’s first 20-year-old alcohol-free wine

Austria is breaking boundaries in winemaking with the Heribert Bayer Winery’s "Zeronimo Century Blend." This alcohol-free wine, crafted from Blaufränkisch, Pinot Noir, and Merlot grapes over 60 years old, ages 20 years for exceptional depth. A careful vacuum distillation process preserves its rich flavours, proving that fine wine can be innovative and inclusive.

 Every glass tells a story

Are you curious about the origins of Austrian wine? The interactive tool Riedenkarten.at maps every legally defined wine-growing area, from vast regions to individual vineyards known as ‘Rieden.’ This digital resource connects wine enthusiasts to the rich history and terroir of every bottle.

Source: Fallstaff Verlags-GmbH, Österreichische Wein Marketing GmbH


For a list of importers of Austrian Wine please contact us on london@advantageaustria.org 

© ADVANTAGE AUSTRIA
© ADVANTAGE AUSTRIA
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© #UKinconicprojects an initative of ADVANTAGE AUSTRIA UK
© #UKinconicprojects an initative of ADVANTAGE AUSTRIA UK


With #UKICONICPROJECTS, we shine a spotlight on these hidden Champions, revealing the Austrian contribution to some of the UK's most remarkable and iconic projects

Why? Because we are proud of Austria’s Hidden Champions. We also aim to showcase the unparalleled expertise, cutting-edge technologies, and eco-friendly credentials of Austrian companies.

Austrian businesses are trusted partners, known for delivering high-quality products and projects tailored to the specific needs of clients across all sectors and sizes worldwide.

THIS IS HOW A SMALL COUNTRY LIKE AUSTRIA RANKS AMONG THE TOP 10 EXPORTING COUNTRIES GLOBALLY.


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discover how Austrian companies can support your project


 visit our FIND BUSINESS PARTNER tab or contact us on 

+44 (0)207 584 4411
london@advantageaustria.org