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Facts and Figures - Publishing / Media / Advertising

Standard Content Module
Based on some selected data, find out here about the importance of the publishing/media/advertising industry
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  • 170

     minutes/day TV usage time

    In 2024, Austrians spent an average of 170 minutes a day in front of the television.

  • 100

    tv stations

    Austrian households can receive an average of 100 stations, of which 80 are in German.

  • 3.5

    billion euros in turnover

    The book and publishing sector generates 3.5 billion euros in turnover and is thus the fifth largest sector in the Austrian creative industry.

  • 1.2

    billion euros in exports

    The Austrian advertising industry generates around 1.2 billion euros in exports.

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PRINT 

Source: Austrian Circulation Control (ÖAK)
Circulation of the largest daily newspapers (Mon-Sat), 2024
Newspaper Der Standard Die Presse Kleine Zeitung Krone gesamt Kurier
Print circulation 51,601 49,265 218,405 545,377 104,806
Sold circulation 59,098 65,430 249,045 532,181 98,669


TV 

Source: ORF media research
Market shares of the leading TV stations in 2024
ORF2  20,9 %
ORF 1 10,1 %
ServusTV 5,3 %
ZDF 
4,6 %
RTL 3,5 %
VOX 3,4 %
ARD  3,2 %
ATV 2,5 %
PULS4 2,5 %
SAT1 2,2 %
PRO7 2,2 %


Last update : 03. November 2025