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Facts and Figures - Publishing / Media / Advertising

Standard Content Module
Based on some selected data, find out here about the importance of the publishing/media/advertising industry
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  • 176

     minutes/day TV usage time

    In 2023, Austrians spent an average of 176 minutes a day in front of the television.

  • 100

    tv stations

    Austrian households can receive an average of 100 stations, of which 80 are in German.

  • 3.6

    billion euros in turnover

    The book and publishing sector generates 3.6 billion euros in turnover and is thus the third largest sector in the Austrian creative industry.

  • 1.2

    billion euros in exports

    The Austrian advertising industry generates around 1.2 billion euros in exports.

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PRINT 

Source: Austrian Circulation Control (ÖAK)
Circulation of the largest daily newspapers (Mon-Sat), 2023
Newspaper Der Standard Die Presse Kleine Zeitung Krone gesamt Kurier
Print circulation 54,212 51,200 229,077 583,939 113,241
Sold circulation 54,517 64,742 255,892 559,439 104,790


TV 

Source: ORF media research
Market shares of the leading TV stations in 2023
ORF2   21,0 %
ORF 1 9,5 %
ZDF  4,6 %
ServusTV 4,3 %
VOX     3,5 %
RTL  3,3 %
ARD  3,2 %
ATV  2,8 %
PULS4 2,6 %
SAT1 2,6 %
PRO7 2,4 %


Last update : 24. June 2024