ADVANTAGE AUSTRIA USA had the pleasure of attending the ribbon-cutting of the new performance center of Red Bull New York.
New York Trade Commissioner Peter Hasslacher and Deputy Lukas Zitz were on site to mark the opening of what is set to become one of the most advanced soccer training facilities in North America. The new RWJBarnabas Health Red Bulls Performance Center will play a key role in elite player development, with cutting-edge training infrastructure, medical facilities, and youth academy integration. Read more about this historic property.
This is a strong example of how collaboration with healthcare leaders like RWJBarnabas Health drives innovation on and off the pitch. We are pleased to see continued investment in world-class infrastructure in New Jersey.
It was a real privilege to meet Jürgen Klopp, current Head of Global Soccer at Red Bull - a great moment for any football fan!
Sports is a strong topic for ADVANTAGE AUSTRIA USA this year. Our upcoming delegation trip, "Scaling Sports in America" (June 22-24), gives Austrian sports tech companies, investors, and decision-makers the opportunity to engage directly with the US sports ecosystem to explore growth & partnerships.
Additionally, the FIFA World Cup will take place in 16 cities across the US, Canada, and Mexico this year. Austria's scheduled games are:
- June 16, 2026: Austria vs. Jordan - San Francisco, CA
- June 22, 2026: Austria vs. Argentina - Dallas, TX
- June 27, 2026: Austria vs. Algeria - Kansas City, MO
