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BUSINESS SENTIMENT SURVEY 2024 – Austrian Business in the UK


The results of our annual survey of Austrian business in the UK, conducted in cooperation with the Vienna University of Economics and Business, provide useful insights. 

© ADVANTAGE AUSTRIA 2024 Business Sentiment Survey
© ADVANTAGE AUSTRIA 2024 Business Sentiment Survey
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State of the UK economy 

  • 49% of Austrian companies in the UK expect a stable development of the general economic climate for 2025 (2024: 64%)
  • 27% anticipate improvements, while 24% foresee a deterioration (down from 36% last year)
  • Regarding the economic situation in the location of their subsidiaries, 30% anticipate improvements, 48% expect stability, and only 22% predict a downturn
  • 2024 was stable and largely positive, continuing a trend where expectations tend to be more pessimistic than the actual results. However, uncertainties remain due to geopolitical risks such as the Russia-Ukraine war and growing protectionism


 Corporate key figures

  • 36% of companies expect growth in their total revenue for 2025, while 35% predict stability in their order books, highlighting the resilience and adaptability of Austrian businesses in the UK
  • A small percentage anticipates declines in areas such as capacity utilization and investments


Please see full results in the pdf file below.